Online toy shop owner is one of Jacqueline Gold #WOW Winners for being a woman in business!

What2buy4kids is a local Warrington online toy shop, selling top quality fun educational toys for kids 0 to 12 years. Their aim is to make children smile and to provide 5-star customer service.

Set up in 2010 by owner Lisa Bradburn, the company was created due to the lack of good quality children’s gifts available on the market. Lisa decided that she wanted to combine something that she would be both passionate about and something where she could use her expertise as a primary school teacher. After many months of planning, what2buy4kids was born – An online store selling top quality toys and gifts for children that are both fun & educational.

  When we spoke to Lisa she explained:

“In the early days I worked from my dining room in Appleton.  Since then what2buy4kids has expanded rapidly and we now have offices and a warehouse in the centre of Warrington, next to Team Sport near Bank Quay train station.”

“In 2015, I was thrilled that my daughter Emma wanted to become involved in the family business and we now make a great mother and daughter team, going from strength to strength.”
(Picture: Lisa Bradburn)

At the beginning of March, Lisa & her company What2buy4kids were awarded Jacqueline Gold’s, The CEO of Ann Summers, WOW award for being an inspiration woman in business.

She tells us:

“I was delighted with my win and love being part of the female entrepreneurs group across the country.”

Jacqueline Gold described Lisa and her company when presenting the award.

She stated:

“what2buy4kids is dedicated to helping you find the perfect gift for children of all ages with their easy to navigate website.”


Please contact Lisa for any more info.

Contact details:

Telephone: 01925 234155

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